Anastasia Soare, founder of Anastasia Beverly Hills, reveals the secret behind the brow-shaping method that made her a billionaire and racked up clients from Oprah Winfrey to Kim Kardashian.
Eyebrows built a billion-dollar brand—and Anastasia Soare explains exactly why. In this episode, you’ll learn the “golden ratio” method she used to shape brows for any face, plus the business and personal decisions that turned a Hollywood brow room into Anastasia Beverly Hills.
Anastasia Soare is the founder of Anastasia Beverly Hills and the pioneer behind modern brow shaping and the eyebrows of Oprah Winfrey, Kim Kardashian, Jennifer Lopez, and more. From leaving communist Romania with her daughter to becoming Hollywood’s “best kept secret,” she built a global beauty empire by mastering her craft, obsessing over education, and staying ahead of culture.
Chapters
00:00 - Why eyebrows define the face
01:20 - The 80s tweezing mistake that started everything
02:30 - Golden ratio brows (the pencil method)
04:10 - Working at 12 in Romania + learning work ethic
06:10 - Leaving communist Romania + arriving in America
08:35 - Discovering the brow opportunity in 90s Hollywood
10:45 - Quitting with $5,000 to start her own business
12:10 - The early salon years + creating products clients demanded
13:30 - Oprah: the moment that changed everything
19:30 - Nordstrom + the live demo that sold the Brow Studio idea
21:10 - Beginner beauty advice + how to practice products
23:20 - Expanding beyond brows: contour + the kit that sold out fast
28:20 - Biggest makeup mistakes and trends (over-contour, blending, laminated brows)
29:55 - If you only have 5 minutes: the simplest routine
31:10 - Why she refused “pencil-thin” brows (and what doesn’t grow back)
34:50 - Building social early: Instagram, tutorials, and influencer community
38:10 - Working with her daughter (including firing her) + running ABH together
43:45 - Learning finances the hard way + funding growth
45:00 - What’s next: innovation, expansion, and global markets
48:20 - Advice for entrepreneurs: resilience, focus, and starting before you feel ready
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The Burnouts brings you raw, unfiltered conversations with today’s top founders, creators, athletes, and culture-shaping entrepreneurs. Hosted by Stanford roommates turned startup co-founders Phoebe Gates and Sophia Kianni, the show goes beyond the headlines to reveal the real stories behind ambitious careers.
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