Luis Von Ahn is the CEO and co-founder of Duolingo. Hear him break down the secrets of the Duolingo owl marketing, and how to rewire your brain to learn.
Luis Von Ahn details the story behind Duolingo and its famous owl, how to do handle marketing in the TikTok era, hiring young talent, and using addictive habits for good.
Chapters
00:00:00 Intro & The Owl
00:02:35 Unhinged Marketing
00:06:09 TikTok Era
00:08:06 Owl As the Face + Approving Risky Posts
00:10:31 Hiring New Grads and “No Assholes”
00:14:29 Making Learning Feel Delightful
00:16:57 Addictive Habit Loops
00:18:38 Expanding Beyond Languages
00:19:26 Guatemala Roots + Free Education Mission
00:23:40 AI
00:31:00 Impact
00:36:58 What's Next for Duolingo?
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